Three Reasons Why Media Is a Powerful Tool for Grassroots Groups


Centre for Connected Communities

Date Uploaded: November 27th 2020
Updated: June 26th 2022
Themes:   Equity
10 Keys :   Build Creative Infrastructure, Prioritize Equity and Power Sharing
Content Level:   Medium
Resource Type:   Article
CCA In Action - Using CCA for...:   Fostering Grassroots Leadership

The COVID-19 pandemic has forever changed the way that communities come together, share together, and connect. Utilizing digital media is an important tool in centering grassroots voices and stories to surface many of the real-life challenges of marginalized communities. This article looks at 3 ways that grassroots leaders can use media in their community building work to strengthen communities and amplify their voices to reach new audiences.

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